Minimising High-Growth Complexity

Strategies for Sustainable Scaling
17 November 2023 by
Minimising High-Growth Complexity
Expertivity Technologies , Elizabeth Hegarty

This article explores the proliferation of organisational complexity, particularly under high-growth conditions, and how it can be counteracted. It examines the challenges posed by rapid expansion, immature processes, and lack of standardisation, and advocates for a proven, strategic framework to manage complexity through operational excellence that ensures sustainable growth.

1. Int​r​od​uction

All organisations have processes and procedures, that's how they get things done. The question is, have they evolved like a thicket or been designed and cultivated for effectiveness, efficiency and simplicity. As organisations face rapid technological change and intense competition, high growth often leads to uncultivated processes, procedures and increased organisational complexity. This complexity, if not addressed, can hamper decision-making capabilities and cripple key business processes. This article underscores the importance of developing and applying the competences of operational excellence in simplifying and standardising processes and procedures within high-growth environments.

High-growth organisations often disdain the formality of business processes and structured methods of collaboration, seeing them as creeping bureaucracy and red tape that constrains innovation and agility when in fact, the opposite is true. Well designed and actively managed processes along with structured methods of collaboration are enabling constraints. They minimise unnecessary complexity and create organisational highways by which people can maximise the application of their expertise for the benefit of all stakeholders, including the organisations people and its customers.

2. Mechanisms of Complexity Spread in Organisations

Complexity in organisations can spread through various mechanisms:

  • High Growth: Swift expansion often outpaces the development of needed infrastructures, processes and procedures, leading to ad-hoc solutions that increase complexity.
  • Poor Processes: Undesigned, unmanaged, inefficient or outdated processes often lead to redundant efforts, unclear roles, a myriad of ways to get things done and bottlenecks that exacerbate complexity.
  • Lack of Standardisation: The absence of standardisation (best way to get things done) across processes and systems leads to inconsistent practices, making management and execution riskier and more complex.
  • Expansion and Diversification: As organisations grow and diversify, the inherent complexity of operations tends to increase, necessitating more elaborate structures and processes.
  • Regulation and Compliance: The need to comply with an ever-increasing array of regulations adds layers of complexity in the form of compliance functions, reporting requirements, and controls.
  • Technology Integration: While technology offers solutions for effectiveness and efficiency, the integration of multiple systems without strategic oversight and joined-up thinking can lead to a tangled web of IT infrastructure, creating islands of automation and more complexity.
  • Organisational Culture: A culture that rewards busyness and outputs rather than effectiveness, efficiency and outcomes, can encourage the proliferation of complexity as a sign of importance or job security.

3. The Impact of Complexity on Organisational Effectiveness and Efficiency.

Complexity can have several negative impacts on organisations:

  • Poor Effectiveness: Arises when organisations lose track of what's important strategically, confusing the symptoms of problems with their root causes and end up in a continuous spiral of fail and fix, confusing it with continuous improvement.
  • Reduced Morale and Efficiency: Complex systems and processes can slow down operations and increase the time required to complete tasks. Organisations often throw people at problems rather than fixing the root cause of the problems, without measuring the negative impact it has on productivity and morale.
  • Decreased Flexibility: Heavily layered organisations may find it difficult to adapt quickly to market changes or innovate effectively. They often apply more effort to overcome complexity rather than put the effort into pursing simplicity, a more sustainable solution.
  • Communication Barriers: Complexity can lead to silos within an organisation, hampering clear communication and alignment of goals. Silos may simplify vertical communications but hinder horizontal communications. In modern complex organisations, how well functions and departments interact with each other is more important than how well any one department or function performs and hence the importance of structured collaboration across the organisation.
  • Increased Costs: Complexity often leads to increased operational costs due to the need for additional resources to manage the intricate structures and the resultant inefficiencies.

4. Strategies for Managing Complexity

To counteract the unnecessary spread of complexity, organisations can adopt several management strategies:

  • Simplification and Standardisation: Designing, actively managing and streamlining processes while establishing clear standards can significantly reduce complexity.
  • Establishing Standard Work Procedures: Standard operating procedures, although very important, are often dense and difficult to follow on a day to day basis. Standard work procedures are more like a pilot’s operating handbook (POH) . The POH does not teach a pilot how to fly but ensures that all personnel have detailed, easy-to-follow instructions for the jobs they must complete. These instructions ensure that the tasks are done correctly every time and in a way that does not break any applicable rules or regulations. They are primary source of information about performing tasks under normal, abnormal and emergency conditions and maintain consistency across a growing workforce.
  • Performance Metrics: Implementing and monitoring key performance indicators (KPIs) to track progress towards operational excellence.
  • Lean Management: Adopting lean principles to identify and eliminate waste, focusing on value creation and efficient resource utilisation.
  • Continuous Learning and Improvement: Embracing a culture where ongoing learning and improvement is part of the organisational ethos.
  • Rationalising Products and Services: Regularly reviewing and rationalising product lines and services to focus on the most profitable and strategically aligned offerings.
  • Centralising Common Functions: Centralising functions such as HR, finance, and IT can eliminate redundancies and streamline decision-making.
  • Empowering Teams and People: Encouraging autonomy and reducing micromanagement can lead to faster decision cycles and reduced bureaucratic complexity.
  • Agile Methodologies: Integrating agile practices to enhance responsiveness to change and foster innovation.

5. Conclu​sion

Some complexity is an inevitable aspect of organisational growth, but it need not be a detriment to effectiveness and efficiency. By understanding the sources and impacts of complexity, organisations can implement targeted strategies to manage and reduce complexity, fostering a lean and responsive operational environment.

6. Recommendations for Senior Executives and Founders

The imperative to prevent unnecessary complexity within organisations is paramount to maintaining effectiveness, efficiency, agility, and employee engagement. Complexity, often a by product of growth and change, can manifest in convoluted processes, unclear decision-making paths, and bloated organisational structures. If left unchecked, it can erode competitive advantage, inflate costs, and slow down response times to market shifts.

To safeguard against these risks, it's critical to implement a proactive complexity management strategy. This involves designing and simplifying processes through active process management, standardisation, promoting a culture of continuous improvement, and ensuring alignment between strategic goals and daily operations. Decentralising decision-making can empower employees, reduce bottlenecks, and enhance responsiveness. Moreover, embracing technology for automation and integration that empower well designed processes can streamline workflows and improve data coherence.

Instituting process ownership and processes management with regular reviews of processes and structures can help to identify areas where complexity is creeping in, allowing for timely interventions. Leadership plays a crucial role in this endeavor, as clarity of vision and communication is essential to steer the organisation towards simplicity and focus.

Finally, proactive complexity management is not just about efficiency; it is about developing a highly effective organisation where getting things done is effortless. It is the strategic imperative that enables an organisation to remain dynamic, innovative, and resilient in the face of change. As owners and/or executives, the drive towards simplicity should be a core aspect of your leadership agenda, ensuring that your organisation remains adaptable and focused on delivering value through highly engaged and unencumbered people.

in Blog
Minimising High-Growth Complexity
Expertivity Technologies , Elizabeth Hegarty 17 November 2023
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